![]() It helps sales teams understand lead motivation and know when leads are ready for close.It helps marketing teams analyze campaigns, serve relevant content, and qualify leads.Website tracking needs can vary across departments in your company: What about the rest? Proper visitor tracking can help you work on every qualified visitor on your website. An account deanonymization strategy can help you identity around 15-30% of your visitors. Only 10% of your website visitors sign up. Tracking your website helps you take visitors through a predictable sales process while serving highly relevant content. Companies use website tracking to understand how visitors interact with various aspects of your website, connect marketing campaigns with conversion and identify strategies that bring the best leads. As a result, website visitor tracking is now a crucial requirement of every data-driven business. ![]() ![]() When visitors come to your website, you get complete control over how you create an amazing customer experience for them.Įvery business is now leveraging account and buyer intent data to not only qualify leads but also to understand visitor motivation and serve highly relevant content at every stage of the buying journey. Websites have now become the biggest asset for acquiring customers. Published by Nilangan Ray on January 20, 2023 Guide to Website Visitor Tracking & Top 10 Tools for 2023
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